The ''Emperor's New Clothes'' of coffee joints. People go there because they think it makes them look cool. Why else would they stand in line 15 minutes for a mediocre at best cup of joe?
Seattle-based coffee chain lures caffeine addicts with upscale roasts, caramel frappuccinos, shaken iced teas and an extra shot of trendiness.. In Short For many, getting their daily jolt of java has become a daily morning ritual, and the cardboard cup with its infamous green label is the close companion of every coffee aficionado. Busy baristas work seamlessly behind the bar, juggling orders for their strongly-brewed drips and signature hot and cool beverages. While providing a wide selection of coffee specialties, pastries and various coffee related goods, patrons are invited to settle down in comfy armchairs and enjoy their favorite brews amid the chatter of the laidback yet caffeinated crowd.